DeBa New Brands GmbH
Industriestraße 1, A. OG 67
A-2100 Korneuburg
+43 664 513 94 18

Business Purpose
Distribution and Marketing of Beverages

Registered Office
Am Hohlweg 19, A-2111 Kleinrötz
Commercial Register: FN 555286y
Court of Jurisdiction: Landesgericht Korneuburg
VAT Number: ATU76894906

 We are a partner of ARA

Member of the Lower Austrian Chamber of Trade
Regulating Authority: BH Korneuburg

Purpose of this Website
This Website provides Information about the Products and Services of the DeBa New Brands GmbH.


  1. General Provisions
    We, DeBa New Brands GmbH (hereinafter also referred to as “we”, “us”, “our” and/or “DeBa”), process your personal data, which you make available to us when using our services. Your data may be provided in an email request, through use of our website, or via our presence on social media. In this regard, it is important to us to ensure that your data is handled carefully. We treat data provided to us with strict confidentiality and in a responsible manner. When processing your data, we will observe all statutory requirements and fulfil all obligations applicable to us. In this data privacy statement, we would like to provide you with comprehensive information about the processing of your data within our company and the rights to which you are entitled. In the following, we will describe the categories of data to be processed during usage as well as the purposes of processing, and we will also name the respective legal basis for processing and your rights in relation to these data.
  2. Data Controllers
    The following company is responsible for managing and processing your data:
    Industriestraße 1, A. OG 67
    A-2100 Korneuburg
    +43 664 513 94 18
    FN 555286y

    If we process your data via our presence on social media (see Point 12), we share responsibility for your data with the respective platform. This applies to the following platforms: – Facebook (Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA), – Instagram (Instagram LLC, 1601 Willow Rd, Menlo Park, CA 94025, USA), Protection of your data is important to us. For this reason, we are available to respond to your queries at any time. Please submit any queries regarding data privacy via email. Alternatively, you can also contact us by post at the address stated above.

  3. Processing of Personal Data
    We process the personal data of our users only to the extent required to provide a functioning website, as well as to execute and manage our business relationship and provide customer services. This may take place via an email request, through use of our website, or via our presence on social media. 
  4. Legal Basis of Data Processing
    We always process your personal data in accordance with the currently applicable version of the General Data Protection Regulation (GDPR) and of the Austrian Data Protection Act (Datenschutzgesetz). In addition to processing your data on the basis of your consent or in fulfilment of the contract, we may also process your data for a legitimate interest or in fulfilment of legal obligations. If we obtain your consent for the processing of personal data, the provisions of Art 6 para 1 point (a) EU General Data Protection Regulation (GDPR) serve as the legal basis.

    Where personal data needs to be processed in performance of a contract to which you are a contracting party, the provisions of Art 6 para 1 point (b) GDPR serve as the legal basis. This also applies to data processing that is required for preparatory work carried out prior to the contractual term.

    If data processing is required in fulfilment of a legal obligation, to which our company is subject, the provisions of Art 6 para 1 point (c) GDPR serve as the legal basis.

    If data processing is required on grounds of a legitimate interest of our company or of a third party, and provided that your interests, fundamental rights, and fundamental freedoms are not overriding, the provisions of Art 6 para 1 point (f) GDPR serve as the legal basis.

  5. Duration of Data Storage
    Your personal data will be deleted or blocked as soon as the purpose of storage no longer applies. Storage may continue beyond this period if envisaged by European or domestic legislators in EU directives, laws, or other regulations, to which the data controller is subject. Data will also be made unavailable or erased on expiry of any storage period stipulated in the aforementioned rules and regulations, unless continued storage of the data is necessary for the purposes of concluding a contract or performing a contract. 
  6. Your Rights in Relation to Personal Data
    You are entitled to exercise your rights as a data subject in relation to us at any time. To assert your rights, please send a request to the email address or write to us at the postal address stated under point 2. If the relevant statutory prerequisites are fulfilled, these rights include the following:Withdrawal of consent: You have the right to withdraw consent that has been granted for data processing at any time with future effect. This will not affect the legality of any data processing, based on consent granted, that has taken place prior to the time at which consent is withdrawn.

    Right of access: Pursuant to Art 15 GDPR, you have the right to receive information as to whether your personal data has been processed as well as further information about this data. Further information includes, inter alia, the purposes of processing, the categories of data, the potential recipients, and the duration of storage.

    Right to rectification or completion of data: Pursuant to Art 16 GDPR, you have the right to request rectification of incorrect personal data concerning yourself. If the data processed by us is incorrect, we will rectify the data without delay and inform you accordingly. Moreover, you have the right to request the completion of incomplete personal data.

    Right to erasure: Pursuant to Art 17 GDPR, you have the right to obtain erasure of your data. You have the right to erasure of your personal data in any case in the following circumstances:

    – The personal data are no longer necessary in relation to the purposes for which they were collected or otherwise processed;
    – You withdraw your consent on which the processing was based and there is no other legal ground for the processing;
    – You object to the processing and no overriding legitimate grounds exist for the processing by us.

    Should you no longer wish that we process your data, we request that you notify us of this. We will of course immediately erase your data and inform you accordingly. Should mandatory legal grounds exist that prevent erasure, we will inform you of this without delay.

    Right to restriction: Pursuant to Art 18 GDPR, you have the right to request a restriction of the processing of your data by us in the following cases:
    – During a request for rectification, if you require;
    – If you are of the view that data processing is unlawful but you oppose the erasure of the data;
    – If you still need the personal data in connection with legal claims; or
    – If you have objected to processing.

    Right to data portability: Pursuant to Art 20 GDPR, you have the right to receive your data in a structured, commonly used, and machine-readable format, and you have the right that your data is transmitted directly from us to another data controller under data protection law.

    Right to object: Pursuant to Art 21 GDPR, you have the right to object to the processing of your data.

    Right to lodge a complaint: Moreover, you have the right to lodge a complaint with the Austrian Data Protection Authority (email:; address: Barichgasse 40-42, 1030 Vienna), if you believe that the processing of your data violates applicable law, in particular the provisions of the GDPR.

  7. Transfer of your Personal Data to Third Parties
    We only provide your personal data to third parties if:
    - You have expressly given consent in accordance with Art 6 para 1 sentence 1 point (a) GDPR; this is lawful; and this is necessary for the performance of a contractual relationship in accordance with Art 6 para 1 sentence 1 point (b) GDPR;
    - A legal obligation to transfer the data exists in accordance with Art 6 para 1 sentence 1 point (c) GDPR; or
    - Transfer is necessary in accordance with Art 6 para 1 sentence 1 point (f) GDPR to
    protect the legitimate interests of the company, as well as for the establishment, exercise or defense of legal claims, and no grounds exist to assume that you have an overriding legitimate interest in your data not being transferred.

    To fulfil your order, for customer service purposes, to deliver our products etc., it may be necessary to transfer your data to our service providers. Relevant categories of recipients include, in particular, delivery services, IT service providers, telecommunications service providers, agencies, banks, and insurance companies, etc. In this context, the scope of the data transferred will be limited to the minimum amount necessary.

    In addition, we work together with contractual partners and cooperation partners (e.g. myProduct GmbH, Post E-Commerce GmbH, Del Fabro Kolarik Digital GmbH), which make our products available for sale via their webshops. The use of personal data by these partners is subject to the respective data privacy statements of these companies (see also point 14 in this regard).

    Some of the aforementioned recipients are located outside of the EU, or process your personal data there. We expressly note that in these countries it is not possible to guarantee a level of data protection comparable to that in the EU. For example, US companies are required to provide personal data to security authorities, and the data subject has no recourse to judicial action to prevent this. It is therefore not possible to exclude the possibility that US authorities (e.g. intelligence services) may process, analyze, and permanently store your data for surveillance purposes if the data are situated on US servers. We have no influence over these data processing activities. To ensure an appropriate level of data protection, we only use service providers that confirm that they observe data protection laws applicable to international data transfers and/or other appropriate protective measures, particularly the existence of standard EU contractual clauses, and potentially including additional measures.

  8. Provision and use of the Website / Logfiles
    When visiting our website, we process the following personal data that your browser transfers to us:
    – IP address of user
    – Information about browser type and version used
    – Operationg system of the user
    – Internet service provider of the user
    – The website (URL) visited prior to accessing out website
    – Specific cookies (see point 9)

    The data are also saved in the log files of our system. This does not include the IP addresses of the user. These data are not saved together with other personal data of the user.

    The legal basis for temporary storage of the data and logfiles is Art 6 para 1 point (f) GDPR.

    Temporary storage of the IP address by the system is necessary to enable website access on the device of the user. For this purpose, the IP address must be stored for the duration of the session.

    The data will be erased as soon as they are no longer necessary to achieve the purpose for which they were recorded. In the case of data recording for website access, this is the case when the respective session is ended.

    Data recording for website access and data storage in log files is essential for the operation of the website. Accordingly, the user has no option to object.

  9. Cookies
    This website uses so-called cookies. Cookies are text files that an internet browser deposits and stores on a computer system. For website operation, these may be cookies that are only stored for the duration of website usage (session cookies), or these may be permanent cookies, which are stored on your digital device even after your close your browser, until you delete them, and which ensure that our digital platform recognizes you on your next visit.If you visit our digital platforms, we store essential cookies to be able to provide our services to you as a visitor. In this case, our processing of your personal data is based on our legitimate interest pursuant to Art 6 para 1 point (f) GDPR, irrespective of whether you have consented to the use of cookies or not. In the case of non-essential cookies, if you have given us your consent to use them, we process your personal data with your consent based on the provisions of Art 6 para 1 point (a) GDPR. The purpose of this processing is to analyze your behavior on the digital platforms and to generate statistics, in order to be able to make improvements for our customers.

    The personal data we process depends on your activity on our digital platforms and the consent you give us; it may include geographical information about your device/browser, web settings, information about products that interest you, etc.

    The cookies we use in detail:
    – Essential cookies are stored to enable us to offer you our services, such as website navigation, proper display of the website in the browser, or managing your consent. These cookies do not require your consent.

    – Analysis cookies are stored to supply aggregated information about search and activity behavior when using our platforms, enabling us to improve their appeal, content and functionality. Analysis cookies also enable us to determine the frequency and duration of visits to our website, the content accessed by a user, how long a user spends on particular webpages, the search terms used, and how the website was found. This information enables us to further develop our digital platforms and our business, and to adapt it to your needs.

    Cookies are not able to access other data on your computer, or to read or alter these.

    As soon as the data transferred to us via cookies are no longer necessary to achieve the purposes described above, this information will be erased. Continued storage will occur in individual cases to the extent required by law.

    You can prevent the storage of cookies by our website at any time by configuring the corresponding browser setting of the internet browser used, and thus permanently block the storage of cookies. Furthermore, cookies that have already been stored can be deleted at any time via an internet browser or other software program. This is possible in all standard internet browsers. Please note that the functionality of our website may be restricted if you revoke or limit your consent.

  10. Email Contact
    It is possible to contact us via the email address provided. In this case, any personal data of the user transferred with the email will be stored. The legal basis for the processing of data transferred by sending an email is Art 6 para 1 point (f) GDPR. If the goal of the email contact is the conclusion of a contract, an additional legal basis for processing is Art 6 para 1 point (b) GDPR.

    We process personal data from an email query in order to respond to your request. This is also what substantiates the required legitimate interest in data processing.

    The data will be erased as soon as they are no longer necessary to achieve the purpose for which they were recorded. In the case of personal data transmitted by email, this is the case when the respective conversation with the user has been ended. A conversation is ended when the circumstances indicate that the matter in question has been brought to a full conclusion.

    It is possible to object to the storage of personal data at any time via email. In such a case, the conversation cannot be continued. In this case, all personal data stored in the course of the contact will be erased.

  11. Social Media
    To generate additional reach and to make ourselves accessible to your via our platforms, we are also active on social media. You can find our social media presence on the following platforms:
    Facebook (Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA),
    Instagram (Instagram LLC, 1601 Willow Rd, Menlo Park, CA 94025, USA),

    If you visit our social media sites, it may be necessary that data that relate to you are processed (in particular, login data).

    In addition to us, the respective operator of the social media platform is responsible for processing your personal data. To the extent that we are able to influence the data processing, we take steps to ensure that the operator uses your data in an appropriate manner for data protection purposes. When accessing the networks in question, your data will be processed by the respective provider in order to enable your usage, as well as for other purposes, which may be found in the data privacy statement of the provider. These typically include measurement of reach, statistics, market research, and advertising purposes, including the creation of use profiles based on user behavior. For a detailed description of the respective forms of processing and ways of objecting to processing, we refer to the data privacy statements and information of the operators of the respective platforms. ( und

    We would like to note that certain social media platforms process data outside of the European Union. This creates risks for the user relating to the assertion of their rights as a data subject, which lie outside of our area of influence. In order to ensure data security in relation to data transferred to the USA, we apply standard contractual clauses of the European Commission. Details can be found on the following sites: and

    We also process data that you share with us in the context of your social media use. Data entered by you on our social media sites (e.g., user name, comments, videos, images, links, public messages) are published by the social media platforms and are never processed by us for other purposes. We merely reserve the right to delete content if necessary. In certain circumstances, we may share your content on our site, if this functionality is supported by the social media platform, and communicate with you via the social media platform. If you use a social media platform to send us a query, we may, depending on the content, inform you about other secure communication channels that guarantee confidentiality.

    Furthermore, we use the “Insights” function of Facebook and Instagram, which is a tool via which statistical information on the usage of Facebook/Instagram sites can be accessed. These statistics are provided by Facebook/Instagram to page owners in anonymized form. If you visit our Facebook/Instagram profiles, Facebook/Instagram will use cookies to record information collected during your visit.

    We occasionally use the aforementioned social media platforms to broadcast targeted advertising. We receive statistical information on the reach and performance of our advertisements in anonymized form. Facebook provides us with reports on the types of individuals who view our advertisements, and about the success of the advertisement, but no information that identifies the individual (general demographic and interest-related information).

    The legal basis for this is the consent that the operator of the social media platform has received from you. If you would like to withdraw your consent, please use the revocation options made available by the provider of the social media platform, as the operator of the social media platform is responsible for this processing. The legal basis for our processing of your data is Art 6 para 1 point (f) GDPR, as the data processing takes place in our legitimate interest to carry out marketing activities for our company, to target the most appropriate target audience, and to be able to communicate with you via social media channels.

    Linktree Is a product of Bolster Creative PTY LTD. We use Linktree to ensure that our Instagram users receive quick access to the relevant areas. By clicking on a Linktree link on our Instagram profile, you can access an overview page. Via the links listed there, you can access the linked websites. This enables link.tree to assign the linked page to your user account. However, we have no knowledge of any further content of transferred data or their use by Linktree. In this regard, please note the Privacy Policy of Linktree: as well as the Cookie Policy: Information about which data is collected may be found here: To object to data processing by Linktree, use the following link: To the extent that we are able to influence the data processing, we take steps to ensure that Linktree uses your data in an appropriate manner for data protection purposes.

  12. Applicant Data
    Through the voluntary transfer of your data (including all data in your application documents), you declare that you agree to processing of these data exclusively for purposes of the application process. The personal data processed in the course of your application (online, via email, by post, or in person), such as, for example, name, address, date of birth, etc., are only accessible by a small number of individuals and we will of course treat these confidentially. You of course have the right to withdraw your consent at any time, at which point we will remove your documents and data from our system. If you would like to withdraw your consent, please send an email to
    Should a contractual relationship be established, the data saved in the course of the application procedure will be used for pre-contractual measures (e.g., for preparation of the employment contract).

    After the conclusion of the application procedure, we will inform you about the status of your application. In the case of a negative outcome, we may keep a record of your data on file and inform you about future job opportunities that correspond to your applicant profile.

    If you object to such storage, your data will be immediately erased. To request the erasure of your applicant data, please send an email to

  13. Security
    The security of your personal data is important to us. We have taken technical and organizational measures to protect your personal data against manipulation, loss, destruction, and access by unauthorized persons, as required by General Data Protection Regulation and other legislation. We are continually improving our IT systems and regularly check our internal routines for their security. We and our partners have taken security measures to protect personal data that is processed, and security is validated by repeated tests. Our employees have been strictly instructed to treat personal data in accordance with the applicable laws and regulations. We ensure that only those employees or contractors receive access to these data who require the data for their activities for DeBa. This applies to all IT systems in which personal data is present. 
  14. Links
    To the extent that links to other websites are displayed on our website or our social media pages, we expressly note that we have no influence over the content of these websites or their use of your data and we bear no responsibility in this regard. When visiting another site, we recommend that you review the data privacy provisions yourself and ensure that you agree with these and other policies.
    If you determine that our website contains a link to content that could – in any sense – be regarded as even slightly questionable, we would be very grateful if you could notify us accordingly via our contact address provided in point 1.
  15. Changes to the Data Privacy Statement
    DeBa has the right to update and amend this data privacy statement. We will inform you of such changes one month before the changes take effect on our digital platforms.

This Data Privacy Statement is valid from February 8, 2023.

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